My background is in business — a digital marketing degree and an honours degree in strategic brand management. I started my career as a copywriter and social media marketer, working alongside designers and strategists, which is where I got interested in how messaging, design, and behaviour intersect.
A few years into my career I went to work in hospitality abroad. Reading a room, adapting fast, and handling people mid-problem turned out to be valuable UX training. UX is where my backgrounds meet. I think about positioning and long-term value as readily as I think about spacing and flows. The interfaces I like are calm and seamless, until there’s a reason to be bold.
Outside work I cook, read, hike, and spend time with animals.
I use Figma for all UX work, from wireframes to fully clickable prototypes with my design decisions documented so handoff is smooth. Work that is calm and seamless, and bold when there’s a reason, result in purposeful and useful products.
Interviews, surveys, affinity mapping, personas, and the synthesis that turns an array of thoughts into a clear line of thinking you can design against. I document everything the research covers alongside what it does not.
Positioning, voice, personality, and the visuals that convey them. I hold an honours degree in strategic brand management, so this is where I start when a product doesn’t quite know what it stands for yet.
Messaging, campaigns, and social content adapted to your brand’s platform. I started my career as a copywriter and social media marketer, so I create content based on what you are offering, not just what a posting schedule says.